Develops a clear, long-range marketing vision aligned with overall corporate objectives and market opportunities.

Anticipates industry shifts, customer behavior trends, and competitive dynamics to inform proactive strategy.

Champions innovation by identifying new product, channel, and market expansion.

Builds organizational alignment around a unified brand narrative and strategic priorities.

Transforms strategic plans into scalable programs with defined KPIs, milestones, and resource allocation.

Collaborates cross-functionally to ensure seamless delivery across product, sales, digital, and customer experience teams.

Proactively monitored team morale and workload, consistently flagging potential burnout and advocating for team well-being.

Established a comprehensive, end-to-end onboarding experience for new hires, ensuring a smooth and engaging transition for all new team members.

Created and managed a design intern program, partnering with colleges and internal teams to cultivate emerging talent and build a strong talent pipeline.

Successfully managed contractor relationships, ensuring seamless integration and high-quality output while maintaining team cohesion.

Increased overall team productivity by implementing new processes and providing strategic guidance.

Achieved an 80% team retention rate, demonstrating a strong ability to build a supportive and rewarding work environment.

Mentored agencies, marketers and designers across multiple locations, fostering their professional growth and development.

Promoted team members, recognizing and rewarding high performance and leadership potential.

Created and managed improvement plans, providing clear, actionable feedback and support to help them succeed.

Provided ongoing mentorship and career guidance to the entire team, helping designers define and achieve their long-term professional goals.

Implemented collaborative design whiteboarding, specifically for remote teams, to enhance communication and co-creation.

Introduced and facilitated monthly "Clarity" sessions to foster creativity, collaboration, and team bonding.

Encouraged and supported team participation in internal product ideation, leading to six profitable product innovations and showcasing the team's capabilities.

Established weekly "show and tell" sessions to promote knowledge sharing, feedback, and cross-pollination of ideas.

Strengthened cross-functional collaboration by mandating a data-driven design approach for every project, ensuring design decisions were grounded in user insights and business goals.

Leads the end-to-end development of high-impact creative assets across digital, print, video, social, and experiential channels.

Oversees creative workflows, ensuring on-time, on-budget delivery while maintaining exceptional quality standards.

Implements scalable production processes, optimizing resource allocation, vendor management, and creative operations.

Champions a culture of innovation, continuously elevating creative output through new technologies, formats, and storytelling approaches.

Utilizes data-driven insights and audience testing to refine creative direction and maximize campaign performance.

Ensures consistent brand expression across all customer touchpoints through rigorous creative governance and quality control.